What is this scary sounding ingredient and why do you use it?

Some Ingredients sound scarier than they actually are.
That is because they use their proper INCI name rather than a common name. 
Here are just a few below that pop up fairly often in some of our products and why we use them.

Cocamidopropyl Betaine:  is one of the most commonly utilised surfactants in the personal care industry. This mild, derived from Coconut, surfactant, is considered to be high foaming, with what is known as good flash foam

Sodium Cocoyl Isethionate: (from Coconut Oil) which means that it is very mild, has an elegant skin feel and contributes some thickening to liquid formulas.  Isethionates (the family to which SCI belongs) are considered to be exceptionally mild for skin, hair, and eyes (thought not tear free).  They leave behind a great skin feel - usually described as "silky" - and create really lovely foam, bubbles, and lather.

Phenoxyethanol: Common cosmetics preservative that’s considered one of the least sensitizing for use in formulations. It does not release formaldehyde. Phenoxyethanol is approved worldwide (including in Japan and in the EU/AU) for use in all types of water-based cosmetics, up to a 1% concentration.

Poly-Sorbate 85:  is a Vegetable based  oil in water emulsifier, dispersant, and co-solubiliser. It is suitable for use in Blooming Bath Oils and room sprays and "easy wash" Massage Oils. 

SLSA: is great alternative to Sodium Lauryl Sulfate, more natural, and much, much milder. This product is derived from vegetable source and conforms to Ecocert's cosmetic standard. This fine white powder is excellent for blending into "bath bombs," bath fizzies, powdered bubble baths, bath salts for super foam, scrubs and more. Makes a blanket of bubbles that last!  Long lasting SLSA powder provides excellent foam and viscosity response.

Fragrance: Fragrances are composed of natural, naturally-derived, and synthetic ingredients. Natural ingredients may darken over time causing some fragrances to change colour. All fragrance materials have been studied by RIFM (Research Institute for Fragrance Materials) for safety, and IFRA (International Fragrance Association) has set forth a code of practices for use of the materials. This ensures that fragrances are safe for consumers. Ingredients are sourced worldwide, and the particular fragrances that I use are manufactured in the USA & AUSTRALIA and are Phthalate free.

Want to know about a different ingredient? Just ask.